Cengage Learning Implements Adaptive Learning Technology Through Partnership with Knewton

Cengage Learning, a leading educational content, software and services company, today announced a partnership with leading adaptive learning company, Knewton. Through this agreement, Cengage Learning will implement Knewton’s application programming interface (API) into select higher education products to provide personalized learning pathways for students and predictive analytics for instructors. Expected to launch in Fall 2015, the technology will be integrated into Cengage Learning’s digital MindTap platform for products in Management and Sociology disciplines.

“We are excited to begin working with Knewton, as this partnership will provide an innovative new way to enhance the student experience within our MindTap platform,” said Jim Donohue, Chief Product Officer, Cengage Learning. “We strive to consistently create and update digital products to provide innovative, useful features that students will not only benefit from, but also enjoy using. With the addition of this adaptive learning technology to MindTap, students will be immersed in a highly-personalized learning environment and receive real-time recommendations based on their individual activity in the course, helping to create a more engaged learning experience. We look forward to introducing these products featuring Knewton’s cutting-edge technology and Cengage Learning’s leading authoritative content to our customers.”

As students complete assignments within Cengage Learning’s MindTap platform, Knewton’s technology will analyze their data to determine what concepts they have learned and recommend next steps for optimal learning. Professors, in turn, will receive real-time analytics to detect gaps in knowledge and can then differentiate instruction accordingly.

“Cengage Learning’s outstanding content and strong digital platform make this partnership particularly exciting,” said Jose Ferreira, Founder and CEO, Knewton. “We look forward to working with them to create all-new next generation products that are natively adaptive, powerfully engaging, and improve learning outcomes.”

Cengage Learning joins a growing list of top global publishers, universities, and schools partnering with Knewton to personalize digital courses.

About Cengage Learning
Cengage Learning is a leading educational content, software and services company for the academic, professional and library markets worldwide. The company provides personalized services and course-driven digital solutions that enhance the educational process resulting in a more engaged learner. Through the integration of content, unmatched services and digital solutions, Cengage Learning delivers a best-in-the-industry experience, resulting in better curricula and improved learner outcomes. Cengage Learning is headquartered in Stamford, CT. For more information on Cengage Learning please visit www.cengage.com.

About Knewton
Knewton envisions a world where all students can reach their full potential. Knewton personalizes digital courses for students so every student is engaged and no student slips through the cracks. By analyzing data to figure out what a student knows and what they need, Knewton then recommends what to study next. Teachers use Knewton-powered real-time predictive analytics to detect gaps in knowledge and differentiate instruction for each student. The world’s top educational publishers (and soon anyone who creates lessons) use Knewton to improve learning outcomes in K–12, higher education, English-language teaching, corporate training, and other markets. Knewton has been recognized globally as a “Technology Pioneer” (World Economic Forum in Davos) and one of the world’s “50 Most Innovative Companies” (Fast Company). Knewton was founded in 2008 and is based in New York City. For more information, visit www.knewton.com.