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GenAI

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Teaching Marketing Students to Create GenAI-driven Social Media Content

Marketing educators face the challenge of equipping students with practical skills that reflect current industry trends.

Molly Wickam, PhD October 9, 2024

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Writing Case Studies Using Generative AI: Intimate Debate Case Study

This article is a two-part series. Click here to read article 2, Writing Case Studies Using Generative AI: Interactive Role Play. Case studies consist of a short

Annie Prud’homme-Généreux, PhD April 3, 2024

A FREE PUBLICATION FROM THE CREATORS OF THE TEACHING PROFESSOR

GenAI

Teaching Marketing Students to Create GenAI-driven Social Media Content

Writing Case Studies Using Generative AI: Intimate Debate Case Study

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