Teaching Marketing Students to Create GenAI-driven Social Media Content
Marketing educators face the challenge of equipping students with practical skills that reflect current industry trends.
Molly Wickam, PhD
October 9, 2024
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GenAI
Writing Case Studies Using Generative AI: Intimate Debate Case Study
This article is a two-part series. Click here to read article 2, Writing Case Studies Using Generative AI: Interactive Role Play. Case studies consist of a short
Annie Prud’homme-Généreux, PhD
April 3, 2024